HOW GREEN IS GREEN?
To take on environmental initiatives in your business model takes awareness, leadership and vision. It's easy to blame others and do NOTHING... but a true leader will step up to the plate and recognize 'a better way' that makes you part of the solution, instead of continuing to add to the global problem.

Remember, it all starts with YOU .

KEY POINTS TO INCREASING TRAFFIC TO YOUR WEBSITE
A website can be a powerful marketing tool when it is OPTIMIZED. This means increasing web traffic through conventional and creative means. Here is a comprehensive list of tasks that professional web marketers perform to help websites improve visibility.

Stage 1: SEO (Search Engine Optimization) - Adjusting your website
• Keyword entries: enter metatags and keywords into the index page of your website.
• SUBMIT to Search Engines: add your URL to engines to add to search recognition.
• Add website descriptions in index page
• Include keywords in headers, image tags and hyperlinks
• Position keywords in first paragraph of body text
• Create a sitemap and links page.

Stage 2: Proactive SEO & Paid Web Advertising
• Pay-per-click or adwords entry and adwords management
• Seek out websites that pertain to your market for co-market partnering
• Join and promote through trade organizations
• Start an affiliate program
• List your products with shopping comparison sites, auction sites, web directories & coupon sites
• Rent targeted email lists and blast

Stage 3: Web Publicity & Outreach Practices
• Create and maintain a BLOG and/or FORUMS- interactive topic portals
• Produce a NEWSLETTER and build subscription base
• Give away free stuff- including advertising space
• Give out coupons and list in ecoupons.com- type websites
• Create articles about others and have them link your article page in their site
• Make a YouTube video and promote it through the web
• Social Media (LinkedIn, Myspace, Facebook, Twitter, Digg etc)- keep the url posted out there!
• Networking events- attend, produce and connect!
• Write and send out press releases to the media
• Create members (email sign-ups) and build benefits package
• Viral marketing promotional techniques
• Send out memos and announcements through OPT IN email blasting campaigns

As you can imagine, the internet is an organic venue that constantly grows and changes each time someone adds to it. Each new website inclusion (which happens daily) will bring YOUR search engine ranking lower and lower. This is why CONSTANT SEO MAINTENANCE is equally as important as the initial SEO efforts.